Restaurants in Canada Are Seeing an Increase in Coffee Sales as Customers Return to Pre-Pandemic Routines
The NPD Group reports that in the 12 months ending July 2022, more than 2 billion coffee servings were ordered from Canadian restaurants, up 13% from a year ago. However, even with the double-digit increase, restaurant coffee servings are down 15% from three years ago, before the pandemic. Hot specialty coffee, like lattes, had the most substantial growth, up 16%, traditional or regular coffee servings increased by 14%, and servings of iced, frozen, or slushy coffee rose by 7%.
NPD recently reported that quick service restaurants are the most popular place to order coffee, with quick service donut outlets being the most popular. Quick service burger restaurants experienced a 3% gain in coffee servings in the period. Gourmet coffee outlets, which rank third in quick service coffee servings share, increased coffee orders by 7%.
The article discusses how coffee servings ordered in the Canadian foodservice industry have increased over the past year. Breakfast is the peak time for quick service coffee orders, and servings were up 17% in the year ending July compared to a year ago. The afternoon snack period is the second most popular daypart for coffee, with servings up 2% in the period. Morning snack, which follows afternoon snack for coffee servings share, realized a 9% increase in coffee servings ordered.
According to NPD foodservice industry analyst Vince Sgabellone, foodservice coffee will somewhat recover from the steep declines experienced during the lockdowns. Restaurants face competition from at-home coffee appliances and the coffee-making expertise consumers learned while in lockdown, but their competitive edge is offering the convenience of a great cup of coffee when we’re on the go.
The NPD Group is a global market information company that offers data, industry expertise, and prescriptive analytics to help companies understand the retail landscape and prepare for the future. The company has operations in 21 countries worldwide and offers services in a variety of practice areas, including apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports equipment and toys.
2 Comments
Renee
2022-09-09 07:99
The growth of specialty coffee is encouraging - it means that people seem to be returning to their regular coffee habits, even during the pandemic.
Anonymous
2022-09-09 08:99
This is great news for Canadian coffee-lovers! The NPD Group reports that restaurant coffee servings are up 13% from a year ago, which is positive news. The growth in quick service restaurants (QSRs) shows that people are still ordering coffee, and they're finding different ways to enjoy it. I'm glad to see that traditional and regular coffee servings have increased by 14% and 7%, respectively, and iced, frozen, or slushy coffee has grown by 7%. Thanks for bringing this article to our attention!